Information you provide us directly: We ask for certain information such as your first and last name, phone number, address, and e-mail when you purchase products on our website, download or use our smartphone application, or if you correspond with us.
We use this information to operate, maintain, and provide to you the features and functionality of the Service, improve our products, as well as to communicate directly with you, such as to send you email messages. We may also send you emails, messages, or call you related to our products (e.g., order confirmations, technical and security notices). For more information about your communication preferences, see “Your Choices Regarding Your Information” below.
We automatically collect certain types of usage information when you visit the Service. When you visit the Service, we may send one or more cookies — a small text file containing a string of alphanumeric characters — to your computer or smartphone that uniquely identifies your browser and lets us help you log in faster and enhance your navigation through the Service. A cookie may also convey information to us about how you use the Service (e.g., the pages you view, the links you click, how frequently you access the Service, and other actions you take on the Service), and allow us to track your usage of the Service over time. We may collect log file information from your browser or mobile device each time you access the Service. Log file information may include anonymous information such as your web request, Internet Protocol (“IP”) address, browser type, information about your mobile device, referring / exit pages and URLs, number of clicks and how you interact with links on the Service, domain names, landing pages, pages viewed, and other such information. We may employ clear gifs (also known as web beacons) which are used to anonymously track the online usage patterns of users on the Service. In addition, we may also use clear gifs in HTML-based emails sent to our users to track which emails are opened and which links are clicked by recipients. We may also collect analytics data, or use third-party analytics tools, to help us measure traffic and usage trends for the Service. We may also collect data on your use of our products through our application, including board information and usage statistics. These tools collect information sent by your browser or mobile device, including the pages you visit, your use of third party applications, and other information that assists us in improving the Service and our products.
When you access the Service by or through a mobile device, we may receive or collect and store a unique identification numbers associated with your device (“Device ID”), mobile carrier, device type and manufacturer, phone number, and, depending on your mobile device settings, your geographical location data, including GPS coordinates (e.g. latitude and/or longitude) or similar information regarding the location of your mobile device.
We use or may use the data collected through cookies, log file, device identifiers, location data and clear gifs information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (b) provide and monitor the Service; (c) monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on the Service; (d) diagnose or fix technology problems; (e) updating our application on your mobile devices; and (f) otherwise to plan for and enhance the Service and products.